Where AI video generation actually stands today
By Editorial team ·
Impressive clips, difficult consistency. Here is what production teams can realistically use.
AI video is at the stage image generation was a couple of years ago: single shots look remarkable, sequences fall apart.
Runway gives the most directorial control and fits into a real editing pipeline. Luma produces the most physically believable motion from a still. Pika is the fastest way to get something shareable.
For anything with a presenter, avatar tools are the mature option. Synthesia and HeyGen are already replacing studio shoots for training and localisation because the failure mode — slightly synthetic delivery — is acceptable for informational content.
The open problem remains shot-to-shot consistency. Until characters and environments hold across cuts, generated video works best as an element inside an edit rather than the whole edit.