Best AI tools for marketers

A working stack for content, creative, SEO and reporting.

Feature comparison
ToolRatingPriceFree planAPIOpen source
Jasper logoJasper4.0From $39/mo
Surfer SEO logoSurfer SEO4.2From $89/mo
Canva Magic Studio logoCanva Magic Studio4.5Free tier
Ideogram logoIdeogram4.1Free tier
HeyGen logoHeyGen4.3From $29/mo
Perplexity logoPerplexity4.6Free tier
Zapier logoZapier4.4Free tier
Jasper keeps a team's copy on brand voice; Surfer SEO grounds articles in what actually ranks; Canva Magic Studio and Ideogram cover creative production; HeyGen localises video for new markets; Perplexity handles competitive research with citations; Zapier stitches the reporting together. Start with one writing tool and one creative tool before adding workflow automation.