4.0
Expensive but it never breaks
We run 40 zaps across the business. Task pricing hurts, but I have not had to debug an integration in a year.
— Grace O.
Zapier
Connect thousands of apps, now with AI steps
4.41 user reviewFree tierBy Zapier · since 2011
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Updated 10 Aug 2026
What Zapier does
Zapier automates workflows across thousands of apps and adds AI steps, agents and chatbots to those flows.
Our review of Zapier
Zapier's moat is integration breadth — if two SaaS tools exist, Zapier probably connects them. AI steps let you drop a model into the middle of a workflow to classify, summarise or draft without writing code. It is more expensive than self-hosted alternatives at volume, but the time saved on maintenance usually justifies it.
Pros
- Thousands of integrations
- AI steps and agents built in
- No code required
- Reliable and well documented
Cons
- Costs scale with task volume
- Complex logic gets awkward
- Debugging can be fiddly
Pricing
Free tier; paid plans from around $20/month based on tasks.
Use cases
Lead routingContent publishingInternal alertsAI classification
Integrations
SlackGmailHubSpotOpenAIAirtable
Zapier alternatives
Closest competitors we have tested against Zapier.